“At Mip, we heard one overriding message from successful European creatives: it sounds paradoxical, but global success occurs when storytellers are encouraged to write for viewers in their own countries – and not the international marketplace.”
In other words, let’s concentrate on great stories, rather than stories that look like good candidates for co-production. International sales follow if the story works well for a specific audience.
We’ve seen something of a renaissance of interesting foreign TV series in this country lately. Clearly a UK audience can not just cope with, but enjoy, foreign programmes. And ours are also enjoyed worldwide. What these programmes have in common is that –although they’re aimed toward a home market – they’re not parochial.
It’s clear that good plots, good characters, and heartfelt writing and production, are still paramount.